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The Ultimate Hormozi Style Marketing Guide for Coaches Using AppRabbit

How to Attract, Engage, and Retain Clients with Your Custom Fitness App

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Build a Grand Slam Brand Identity

Your brand is your business’s dating profile. If it’s bland, generic, or screams “try-hard,” prepare to be ghosted.

Define Your
Niche

  • Stop trying to be “fitness for everyone.” You’re not Amazon; you’re more like a boutique shop that sells one killer product.

  • Example: “Helping busy moms lose 15 lbs without living on rabbit food.”

Use Hormozi’s Value Equation

  • Dream Outcome: “Look amazing in photos without hiding behind your kids.”

  • Ease: Delivered on an app they can use with one thumb while holding a baby bottle.

  • Fast Results: “See a difference in 10 days, or we work with you until you do.”

Create an Emotional Hook

  • Fitness isn’t just about squats and salads. It’s about reclaiming confidence, keeping up with the kids, and maybe showing up Karen from PTA.

  • Tagline: “Fitness that fits your crazy life—and your goals.”

Custom
Branding

  • Use AppRabbit’s customization tools to make your app look like it’s worth a million bucks (even if you made it on a budget).

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Optimize Your Digital Presence with Engaged Leads

Hormozi’s Take: Your app should be as visible as a gym bro flexing in the mirror. If no one knows it exists, it might as well not.

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Make Your App Impossible to Ignore

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  • Highlight AppRabbit’s Features:

    • Show off gamified leaderboards: “Track your progress and out-sweat your friends!”

    • Flaunt the community feed: “It’s like a support group but way cooler.”

    • Promote the seamless customization: “Your app, your vibe.”

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Social Media Domination

  • Use reels and posts that showcase your app in action.

    • Example caption: “Here’s how [Your App Name] makes staying fit feel effortless.”

  • Add QR codes everywhere. Yes, everywhere. Business cards, emails, T-shirts—if you can slap a QR code on it, do it.

Create & Sell Engaging Programs That Scale

Hormozi’s Take: Your programs should be so good people feel stupid for not signing up.

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Program Ideas That Pop

  • Beginner Programs: “The Fitness 101 Plan: Build habits, avoid injuries, and start seeing results in 10 days.”

  • Challenges That Hook: “The 30-Day Fat-Loss Blitz—compete, win prizes, and get shredded!”

  • Specialized Programs: “Postpartum Recovery Strength Plan” or “Desk Job Survival Stretches.”

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Monetization Strategies

  • Tiers of Awesomeness:

    • Basic: Access to programs.

    • Premium: Weekly live coaching using AppRabbit’s live video feature (imagine Zoom, but not awkward).

    • VIP: 1-on-1 coaching, exclusive challenges, and personalized plans.

  • Upsell Like a Pro:

    • Push notifications: “Upgrade to VIP and unlock your inner superhero!”

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Foster Strong Relationships & Drive Engagement

Hormozi’s Take: Relationships aren’t just for dating apps. Keep your clients engaged, or they’ll leave faster than your New Year’s resolution.

Leverage AppRabbit’s Engagement Tools

  • Community Feed:

    • Post motivational messages: “Shoutout to Jane for completing her first 5 workouts!”

    • Share success stories: “Sarah dropped 15 lbs in 30 days—and she still eats tacos.”

  • Leaderboards & Monthly Challenges:

    • Example: “Think you’ve got what it takes? Top this month’s leaderboard and win a free VIP upgrade!”

Automate Relationship Building

  • Welcome Messages: “Welcome to your journey! Start with the 7-Day Beginner Plan.”

  • Progress Notifications: “You’re halfway through the challenge—don’t stop now!”

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Expand Your Reach with Targeted Advertising

Hormozi’s Take: Ads are like fishing. Use the right bait, and you’ll reel in clients. Use the wrong bait, and you’ll end up with seaweed.

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Run Ads That Convert​

  • Showcase Features:

    • “Join our 30-Day Fat-Loss Challenge and crush the leaderboard!”

    • “Custom workouts, real results—download [Your App Name] now.”

  • Use Scarcity and Urgency:

    • “Only 15 spots left—don’t miss out on our exclusive challenge!”

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Partner with Influencers

  • Find influencers your clients already trust. Offer free memberships for authentic reviews.

Automate Retention and Upsells

Hormozi’s Take: Automation is like cloning yourself but without the existential crisis.

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Leverage AppRabbit’s Automation Features

  • Push Notifications: “Don’t forget today’s workout—your goals aren’t waiting!”

  • Upsell Within the App:

    • Example: “Loving your progress? Get even better results with our Premium Plan!”

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Referral Rewards

  • “Invite your friends and get a free month for every sign-up. Win-win.”

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Measure, Refine, and Scale with Data

Hormozi’s Take: Data is the cheat code to your business. If you’re not tracking it, you’re winging it—and that’s for seagulls, not entrepreneurs.

AppRabbit’s Dashboard Magic

  • Subscription Analytics

    • Track downloads, upgrades, and cancellations in real time.

    • Example: “Oh look, 50 people upgraded to VIP today. Must be the new leaderboard challenge.”

  • Engagement Metrics:​

    • Monitor who’s crushing programs and who’s ghosting.

    • Use drop-off points to send “Hey, we miss you!” notifications.

Test Everything

  • Compare CTAs: “Start Your Journey Today” vs. “Download Now.”

  • Experiment with visuals: Transformation photos vs. app feature demos.

BONUS: Unlock Your Marketing Superpowers with AppRabbit's Hormozi-Style Marketing GPT 🚀

Want marketing strategies that hit harder than a pre-workout double scoop? Meet your new secret weapon: AppRabbit's Hormozi-Style Marketing GPT, a tool designed to combine the proven principles of Alex Hormozi’s frameworks with AppRabbit’s app expertise.

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Why This GPT is a Game-Changer:

  • Hormozi’s Expertise Built In: Tap into proven strategies to create irresistible offers, drive leads, and scale your app-based business.

  • Tailored for AppRabbit Users: Whether you’re launching a community-based app or building a program library, this GPT understands how to make your app stand out.

  • Endless Content, Instantly: Need email campaigns, ad copy, social media posts, or app onboarding tips? Just ask, and this GPT delivers ready-to-use content rooted in real-world success.

  • Solve Any Roadblock: Stuck on messaging, strategy, or positioning? This GPT cuts through the noise and gives you practical, high-impact solutions in seconds.

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Because having this GPT is like having Alex Hormozi whispering marketing gold in your ear—whenever you need it.

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Ready to dominate your niche and turn your fitness app into a revenue machine?

With Hormozi’s proven methods and AppRabbit’s app-building genius at your fingertips, success isn’t just possible—it’s inevitable. 🚀

Why Choose AppRabbit?

Because it’s like having a business coach, tech wizard, and marketing guru rolled into one platform:

  • Custom Branding: Your app, but make it sexy.

  • Community Engagement: Features like feeds and leaderboards keep clients obsessed.

  • Automation: So you can focus on coaching while AppRabbit handles the boring stuff.

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Let’s be real—you didn’t come here to be average. Implement this guide, and watch your app and business take off faster than a sprinter on pre-workout. Ready to crush it? Let’s go

©2024 by AppRabbit, All Rights Reserved.

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